Any thoughts?

Clear and to the point.  That's what I like about you.

Clear and to the point.  That's what I like about you too.

To me, it says "Hey, look over there.  Is that Blue Ridge?"

"Ligon and Owens spent months learning about the town by
visiting historical landmarks and listening to residents, nonresidents, developers, school
board members, elected officials and local clergy talk about Anna’s past and their hopes
for its future. Out of this period of reflection and discovery came a clear sense that
Anna’s true nature and the authentic foundation for its brand was the town’s
commitment to remain a ‘hometown’—a place where longtime residents are honored and
new comers are welcomed. This fusion of old and new is evident in Anna’s new identity
mark or logo, a pioneer woman standing resolute on an open plain, pointing toward a
distant star."

Really?

pointless (literally). 

Since Amish Computer Lady is indeed literally pointing at something (the lone star) I believe the word you were looking for is "figuratively."  From an existentialistic point of view she, as a representative of our City as a whole, is responsible for her (our) own choices.  

I couldn't say about the color change.

Maybe its the Christmas Star?  "Hark a newborn Prince has come?"

Color was not purple to begin with.  It was a blue 'A'.  Purple is related to AISD.  As different schools come on board and proclaim their own identities, purple and Anna will no longer be synonymous.  JMHO.